Crickpe Business Model – How the New Fantasy Game is Creating a Difference
Fantasy sports, right now is one of the booming businesses for most companies. Here, in India whenever we hear about Fantasy sports then we always have in mind companies like Dream 11, MPL, and many more. Well, this is because Dream 11 and MPL advertise their Fantasy Game services all over TV and social media platforms. Youths and as well as middle-aged groups get attracted to such platforms only because they hope that they can play the game and win real prize money.
A new fantasy game has made its entry in the market which goes by the name, Crickpe. Founded by Ashneer Grover and his team it might be the new fantasy game giant application. Formally introducing Fantasy sports then it can be said that it is a game often played using the internet, where participants assemble imaginary or virtual teams composed of proxies of real players of a professional sport. These teams compete based on the statistical performance of those players in actual games.
About Crickpe
Cricket is a game loved by every individual in a country like India. Right from the Bollywood celebrities to the slums of Mumbai and from North India to East and West. this was one of the opportunities for businesses to bring in a new kind of Fantasy Games application or a platform where cricket fans could participate by forming teams and win exciting prizes. Companies like Dream 11 and MPL are doing great business out of it.
But, a new competitor has made its way into the Fantasy Game market and goes by the name CricPay. None other than the Co-Founder of Bharat Pe, Mr. Ashneer Grover is the Chairman of this unicorn company. It is a similar application to any other Fantasy Gaming platform available in India and has got the backing hand of the famous entrepreneur, Ashneer Grover. Can it sweep Fantasy Gaming giants like Dream 11 and MPL in the future?
Crickpe Business Model
Cricpay was officially announced and made its presence known to the world with its launch during the Indian Premier League. The application has even made its way into Play Store for users to download. Earlier last month the developers had only created a dummy out of it for testing but now, users can download the application and play the Fantasy Game competition.
It was during the launch of the application when Ashneer Grover has described that this was going to be a big revolution in cricket after IPL. Ashneer Grover was confident enough that everyone will like this fantasy app.
As far as the business model of Crickpe goes, there has been only little information revealed so far. The application is still in its early stages. The fantasy sports business is an online business that is operated through an online fantasy sports web/app, where users trade or predict the performance of real teams or players and get rewards in the favor of correct predictions. However, it can be assumed that its business model would be almost similar to its competitors.
How Crickpe Is Different Than Others?
Ashneer Grover and his wife Madhuri Jain have launched their new venture, Third Unicorn which has targeted the fantasy sports industry and launched a new application called Crickpe. Ashneer making a comeback through Crickpe after quitting BharatPe is itself a new thing for cricket fans.
In a LinkedIn post, Ashneer Grover revealed some information about Third Unicorn, saying that they were developing a business that will shake the market that too without the use of VC capital and with a cap of 50 employees.
It has been reported that Aseem Ghavri has joined Third Unicorn as co-founder, and the new venture will be in the B2C space. While Ashneer Grover has been in the public eye recently due to his appearance on Shark Tank India and his departure from BharatPe, the success of Third Unicorn remains to be seen in a crowded fantasy sports market.
Ashneer Grover’s Crickpe could bring some different and user-friendly application interfaces along with generous rewards. Ashneer Grover might also attempt to work on clever marketing techniques to gain attraction such as having cricketers associating with the platform. It is being said that a 10% commission will be paid to the real player as well.
Crickpe App Features
Crickpe will allow its users to create a team of 11 players in total and will win rewards depending on the rank of your team after the real match is over. Ashneer Grover has also revealed that this app will not feature any kind of bots because that will only limit the winnings for real users. All in all, the application seems almost function like any other fantasy game platform that is available today in the market.
Crickpe Founder
Ashneer Grover, former Bharatpe Co-founder and MD along with his wife Madhuri Jain is the owner of their new venture Third Unicorn. It is under the Third Unicorn that they have launched their new fantasy game business, Crickpe. Aseem Ghavri is also one of the co-founders of the company and is also the co-founder of Allurive.
How To Use Crickpe?
Crickpe is being introduced in the market just like other fantasy gaming platforms. Users can download the application from the Google Play Store and Apple Store and log in and create their teams and participate in the competition. Users would have to choose a captain and a vice-captain for their team so that in case those players play well in real life then you can get double points so that their winning chance increases.
Conclusion
Ashneer Grover and Co. seem confident that this business they are venturing into could be a huge competitor for fantasy gaming platforms like Dream 11, MPL, and My 11 Circle. Now, with the reputation that Ashneer Grover has made since his debut in Shark Tank India, he has become quite a famous personality even in social media. Therefore, a heavy number of users will be going to try out his new fantasy gaming platform.
Disclaimer: The information provided in this post is for general informational purposes only and does not constitute professional advice. Please consult a qualified professional before making any decisions based on this content.
