Top 5 Indian Perfume Startups on way to Become Dominating brands in 2024

India is a land of rich heritage and diverse traditions and occasions. It has a long history when it comes to the perfumery industry, going way back to 3300 BCE. Over the centuries, we have seen this industry flourish and become one of the highest-earning industries in our country. 

So many Indian Perfume brands and Indian perfume startups are playing a key role in the development of the perfumery industry. Additionally, this has resulted to surge in the emergence of thousands of Indian perfume brands and startups.

These companies are redefining the perfumery industry using their innovative thoughts in their products and services. Interestingly, the rise of these brands in our Indian market has brought forth a wave of both creativity and authenticity to the market.

Today, almost every Indian perfume startup is offering a diverse range of products to consumers which also shows how rich the culture we Indians always had. 

Among the plethora of Indian perfume brands, only a few are doing a tremendous job and are offering unique blends. In this article, we will be discussing the top 5 Indian Perfume startups that are unique and have the evolving nature of the Indian fragrance market.

Bella Vita

Founder and Startup Journey 

Akash Anand is the founder of Bella Vita Organic which is based in Gurugram. The startup journey of Bella Vita is quite interesting and is a must-know. 

The founder, Akash Anand has always had entrepreneurial characteristics since his childhood days. He did not even take college fees from his father from his college days except for the college fees. Coming from an entrepreneurial family, Akash always had the will to make money for himself and not ask anyone else. 

The journey of Bella Vita goes way back in 2012 when Ashima Anand and Anju Anand (mother), who ran a salon in Gurugram realized the efficiency and capability of handmade products.

These handmade products were much larger as compared to products which were sold by bigger brands. These products gained immense popularity among salon customers which slowly led to bulk orders. 

In 2018, Bella Vita launched as a D2C brand which focused on organic skincare, haircare, and different beauty products.

The brand became unique in itself because of the Ayurvedic practices they were using in the modern-day products. Slowly, Akash Anand started handling the online business and took the role of the CEO. Looking at huge opportunities and growth, Anand expanded its product line and market reach. 

Looking at the success of this brand, Ananta Capital invested $10 million in Bella Vita. Today, the brand’s rapid growth gives us the evidence for its revenue milestones including the 100 crore crossing revenue mark. 

Speciality 

There are a few specialities of Bella Vita as a brand. This company follows the Italian lifestyle and culture which emphasizes the transformative habits in individuals. Bella Vita simply emphasizes on four transformative habits which make them special and they are the following:-

• Go where people go – The brand encourages people to be more social by spending time in public areas and meeting others. 
• Exude confidence – Self-confidence is a very significant factor. 
• Try out the unexpected – It encourages individuals to step out of their comfort zone and try new experiences for more knowledge. 
• Eat slowly and with good company – Promotes the appreciation of food, dining experience, and savouring moments with close ones.

Revenue and Company Valuation

The revenue target for Bella Vita for the current year is Rs 500 crore mark and is planning to increase to the Rs 750 crore mark by next year. This brand has seen a major growth in the monthly revenue in the fragrance category from Rs 25 lakhs to Rs 45 crore within 18 months. The company valuation of Bella Vita is Rs 500 crore.

Blanko

Founder and Startup Journey 

Blanko, a perfume brand was founded by King and Raj Shamani. King, the singer is also known as Arpan Kumar Chandel, who collaborated with YouTuber Raj Shamani’s House of X to launch this perfume brand. 

Blanko was launched in April 2023 by pop star King with Raj Shamani’s House of X. The roots of this company lie with the musical success of King and Raj Shamani’s YouTube and entrepreneurial background. This concept emerged during the podcast discussion between King and Raj. 

Specialty 

The speciality of this brand is that they have introduced perfumes which are embedded with ‘Time lock technology’. This technology in perfumes ensures that the fragrance lasts long on both clothes and skin. 

Revenue and Company Valuation 

Interestingly, in just three months of its launch in the Indian market, Blanko achieved a whopping revenue of Rs 1 crore. As of 2023, the monthly revenue generated by this company was Rs 1 crore.

Unfortunately, we do not have specific details regarding the company valuation. But, the way they are generating sales we expect it to be quite higher than many other competitors in the market.

Adil Qadri

Founder and Startup Story 

The founder of Adil Qadri is Adil Qadri himself. It is a successful perfume brand which is known for its quality and luxury attars. 

Adil Qadri was born to very poor parents in Gujrat and faced lots of hardships in his early life due to health issues. These hardships and health issues restricted his education. But, despite all these challenges his passion, dedication, and most importantly led him to huge success.

Specialty 

The speciality of this brand lies in the premium range of attars which are non-alcoholic and oil-based. It was Adil Qadri the founder of his company who redefined the concept of Attars by offering a diverse range of such products to customers.

Revenue and Company Valuation

The revenue created by this brand for FY22-23 was whopping Rs 20.7 crore. The valuation of Adil Qadri stands at Rs 200 crore.

Villian Perfume

Founder and Startup Journey 

The founders of Villian Perfume are Ashutosh Valani and Priyank Shah. Interestingly, they are also the founders of another amazing men’s grooming company Beardo.

Villain Perfume started its journey after the incredible success of Beardo. After the exit from Beardo, both the founders entered into the women’s beauty and lifestyle space by introducing Villian and Renee Cosmetics. 

Villain Lifestyle, is a brand under the same umbrella which aims to make a significant change in the Indian fashion and lifestyle industry by simply providing quality products and services. Yes, just like Beardo this brand is highly known for targeting men by offering them products at an affordable rate. 

 

With focus, determination, innovation, USPs, and most importantly customer satisfaction, Villain has become a frontrunner in the perfume or fashion industry in our country. 

Speciality 

The name of the brand makes it a very unique in the current Indian perfume market. But, the products sold by this brand are not only men-focused but, they manufacture and sell for women as well. You get brilliant and amazing women’s perfumes as well from this brand. 

Revenue and Company Valuation 

Unfortunately, we do not have proper data regarding the revenue generated by Villian Perfume. However, the rapid growth of the company tells quite a lot about the margin the company is making and the huge customer base they are trying to create in the Indian market. 

Villain Lifestyle Private Limited is the company behind Villian Perfume. They have not explicitly revealed the information regarding the company’s worth.

But, if we take the example of their previous company which is Beardo, it was worth Rs 100 crore. We are sure that, Villain Perfume can upgrade their valuation to more than the previous companies.

MyOp

Founder and Startup Journey 

The founder of MyOp is Rayhan Abdul Rahiman who was previously a Software Engineer but, decided to leave the profession and start his own venture. You must know that the full form of MyOp is Make Your Own Perfume. 

The startup story of MyOp is unique just like its name, products, and services. Rayhan, the founder of this amazing perfume brand discovered the world of perfumery during a work trip to Iran back in 2017.

So, this perfume brand was founded in 2017 to offer high-quality perfumes to customers who could customize them according to their preferences. 

Now, during his trip to Iran, Tehran he was highly influenced by the traditional perfume stalls which he saw in Persia. Looking into the product, he envisioned bringing a modern twist to the perfume-making in India. He found out that the wastage in the perfume industry is very high.

So, he wanted to reduce the wastage through his business idea. Discussing his idea with Naveedh, who worked in a Silver jewellery company agreed to his idea and both opened his first store in 2017 December in Focus Mall, Calicut. 

Rayhan alongside Naveedh, Nabeel NV, and Shahil combined are the founders of this brand. These founders combined the perfume-making tradition and innovation to create unique perfume products in India. 

The extensive customization options offered by MyOp at reasonable prices make it a unique perfume brand in the market. This is one of the reasons why they have already opened 30+ outlets in the Southern part of India.

Interestingly, the fragrance oils are imported globally and they are formulated locally. Side-by-side the company ensures that the quality standard is always maintained. 

Specialty 

One thing that makes MyOp different and unique as compared to other perfume brands is its customization. I am sure not a single Indian perfume company is offering such a feature to customers who can make their perfume at a store. 

In a market of limited choices and high prices, MyOp stepped in and is offering such products and services to customers at an affordable rate. Interestingly, the raw materials used to make a perfume are not locally brought but, they are exported from different countries from across the globe. 

Revenue and Company Valuation 

The revenue generated by MyOp for FY 2022-23 was a whopping Rs 14 crore. Within five years of its establishment, the business seems to be flourishing rapidly in the Indian market. Interestingly, for FY 2021-22 this brand generated Rs 5.7 crore as revenue and the next year that just doubled up. 

Unfortunately, the company valuation for MyOp has not been revealed by the officials.