About Kwality Wall’s Dealership & Franchise
India is one of the fastest-growing markets in India. It is estimated to be over 7000 crores and likely to increase to 10000 crores. What better way to start a discussion on Ice cream Franchise without the mention of Kwality Wall’s. Kwality Wall’s is one of the leading brands in FMCG company. It ranks as one of the most loved dessert companies in India.
Kwality Wall’s is an amalgamated company made up of two parent companies –Kwality of India and Wall’s of Great Britain. It is a multinational company owned by the Indian consumer goods company Hindustan Unilever. Kwality Walls has become a major distributor in around 40 countries.
Since 2004 the company its major distributors in India, Bangladesh, Bhutan, Singapore, Myanmar, Sri Lanka, Malaysia, and Nepal. The special quality of this company is that it produces frozen desserts with no milk derivatives. The company was founded in 1956 almost 67 years ago.
The company was brought up in India in 2004.Kwality Wall’s has a portfolio of leading brands of Ice cream namely Magnum, Cornetto, Ben & Jerry, Paddle Pop, etc. The company also provides dealership opportunities to entrepreneurs who are interested in the dealership business
Kwality Wall’s ranked 632nd on the most trusted brands in India according to the Brand Trust Report in 2013 and 382nd position in the year 2014. Kwality Wall’s not only known for its frozen desserts but the company has also managed to keep its fan base through its flavors like Magnum, Cornetto, etc. The flavors keep innovating this makes the company in capturing more and more customers.
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Best Selling Product of Kwality Wall’s Dealership
Kwality Wall’s is known for its wide range of flavors and continuous innovation in its taste. Although it is known that the company uses no milk derivatives for its production still it competes with many popular companies that deal with milk products like Amul and Mother Dairy, Havmor, and Vadilal. Despite these companies Kwality Wall’s still is the most loved ice cream brand in India.
Some of the widely selling products of KwalityWall’s are:
|1||Kwality Super 4|
|3||Golden Brand Kwality Wall’s Icecream|
|8||Kwality Wall’s Butterscotch Ice cream|
Agreement Details for a Kwality Wall’s Franchise
The agreement will last for 3 years. After three years the agreement is to be renewed. It will cost extra to renew the agreement. The rate of ROI is around 30% and the BEP ranges from 2-4 years depending upon the location.
Requirements for Dealership of Kwality Wall’s
Kwality Wall has no such strict guidelines for the franchise to follow. It is flexible in its operations and even provides territorial rights to its dealership. Here are some of the requirements that need to be followed:
Staff Allotment: Around 2 to 3 members are required in an outlet/store. One of which is the cashier and another the staff. Although the staff will be properly trained by the associates of the company
Area of business: The area to set up an outlet for Kwality Walls varies on the type of outlet. A Kisok franchise can be planned with 8×6 sq ft. For exclusive store can be placed at150sq ft. For swirls, Kiosk can be placed in an 8x8sq ft, and for the exclusive store can be placed around 100 sq ft area
Period of Agreement: The Kwality Wall’s dealership agreement goes up to 3 years. It can be renewed over a while. Although the renewal will charge fees according to the agreement.
Training: The company will provide training services to its staff and it is a requirement for all the staff to attend the training service. A representative will be sent to the respective outlet which will assist the members. Also, at the time of opening the dealership expert guidance from the head office will be available.
The owner of the franchise gets various advantages from the company like branch design, advertisement support, market campaigns, development support, and so on. The main offer that the company gives is the territorial rights to its dealership. Kwality Wall is one of the first Ice brands to ever give territorial rights to its customers. No other company has ever done so.
Investment required to get a dealership of Kwality Wall’s
KwalityWall’s is one of the most renowned food brands in India. The company is known for its products and product variety. The investment required for the Kwality Walls may depend on the type of outlet preferred.
One can prefer “Swirls” or “The Kwality Wall’s Parlour”. The Kwality Wall’s Kiosk Parlor will cost around 2 to 2.5 lakhs. The Exclusive outlet will cost around 3.5 lakhs.
For swirls the kiosk will cost around 6 lakhs and an outlet will cost around 7 lakhs.
Profit Margin and Profitability of Kwality Wall’s Dealership
In summer the consumption of Ice cream is very high. Ice cream holds around 7000 crores of the market in India. The rate of return in an ice cream company is very high. Around 20% return every year and the market is likely to increase to 10,000 crore very soon.
Similarly, the profit margin of the franchise in Kwality Wall’s has a range of 25- 30%. On average, around 25% is the profit margin for a dealership in Kwality Wall’s. With an investment of only 2 – 5 lakhs. Kwality Wall’s is a very profitable business as its profit margin is high.
Support provided for Kwality Wall Dealership
The franchise offers various leverages to the dealership:
- It gives its name which is one of the most reputed brands in Ice cream.
- The return on investment is very high as the amount of investment is lower compared to other brands. Supposedly the investment amount is 2 lakhs then to reach a break-even point it needs around 2-3 years and since the market for ice cream is growing widely. The investment will yield very high profits.
- All the step-by-step process is provided to the franchise by the parent company relating to the operations of the company.
- The renewability of the franchise after 3 years
- The company also provides various marketing and advertising facilities to its franchisees and also helps them enlist the stores in Google. As it gets easy to locate the store.
Application process and Contact Information to Get a Kwality Wall’s Ice cream Franchise & Dealerships
The steps involved in setting up Kwality Wall’s dealership online are:
Going onto the official website of Kwality Wall’s
|Link Home | Kwality Wall’s India (kwalitywalls.in)|
Then select the Swirl parlors on the home page of the portal
- Select the “Own A franchise” option.
- Fill up and submit the application form.
- Contact information
- Toll-free no. 1800-102-2221
- Email: [email protected]
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