Meesho Business Model 2025: How It Works, Revenue, and Reseller Opportunities

By Startup Authority June 9

Meesho, founded by IIT Delhi alumni Vidit Aatrey and Sanjeev Barnwal in 2015, has become one of India’s leading social commerce platforms, revolutionizing the way small businesses and individuals sell online. Valued at over $4.9 billion as of its last funding round, Meesho has grown to serve millions of users, with a strong presence in Tier 2+ cities. By 2025, the platform continues to empower resellers and entrepreneurs through its innovative business model, making e-commerce accessible to everyone.

In this 2025 guide, we’ll explore Meesho’s business model, how it works, its revenue streams, and the opportunities it offers for resellers to earn a steady income. Whether you’re curious about Meesho’s operations or looking to start selling on the platform, this article has everything you need to know.

What is Meesho?

Meesho is a social commerce platform that enables individuals and small businesses to sell products online through social media channels like WhatsApp, Instagram, and Facebook. Founded in 2015, Meesho started as a platform for resellers to source products at wholesale prices and sell them at a profit to their networks. The company’s mission is to democratize e-commerce, making it easy for anyone—especially women and small entrepreneurs in Tier 2+ cities—to start their own online business.

By 2025, Meesho has grown significantly, with a user base of over 100 million app downloads and millions of active customers. The platform offers a wide range of products, including fashion, home goods, electronics, and beauty items, catering to a diverse audience across India.

Meesho’s Business Model: How It Works

Meesho operates on a social commerce model, which combines e-commerce with social media to create a seamless selling experience. Here’s how it works:

Reseller Program: Meesho allows individuals (resellers) to sign up for free on its app or website. Resellers can browse a catalog of products, select items to sell, and share product links with their social media contacts (e.g., WhatsApp groups, Instagram followers).
Order Placement: When a customer places an order through the reseller’s link, Meesho handles the entire process, including sourcing the product from suppliers, packaging, and shipping it to the customer.
Commission for Resellers: Resellers earn a commission on each sale, typically 10-20% of the product’s price, depending on the category. They can also add their own margin to the base price to increase their earnings.
Logistics and Delivery: Meesho partners with leading logistics providers like Delhivery, Ecom Express, and Xpressbees to manage last-mile delivery. (Interested in starting a Meesho delivery franchise? Check out our guide on Meesho Franchise 2025.)
Customer Support: Meesho provides customer support to handle returns, refunds, and queries, ensuring a smooth experience for both resellers and customers.

This model benefits all stakeholders:

Resellers: They can start a business with zero investment, earning a steady income by selling to their networks.
Suppliers: Small and medium businesses can reach a wider audience through Meesho’s platform.
Customers: They get access to affordable products with the convenience of online shopping.

Meesho’s Revenue Model in 2025

Meesho generates revenue through multiple streams, ensuring a sustainable business model. Here’s how Meesho makes money in 2025:

Commission Fees: Meesho charges suppliers a commission on each sale, typically 5-20% depending on the product category. This is the primary source of revenue for the platform.
Shipping Fees: Meesho offers low-cost shipping to customers, often charging a small fee that contributes to its revenue. The platform’s partnerships with logistics providers help keep shipping costs competitive.
Advertising and Promotions: Meesho offers advertising options for suppliers to promote their products on the platform, such as featured listings or sponsored ads.
Value-Added Services: Meesho provides additional services like catalog creation, analytics, and marketing tools for suppliers, charging a fee for these services.

In 2025, Meesho’s revenue is estimated to be in the billions, driven by its massive user base and growing transaction volume. The platform’s focus on Tier 2+ cities, where e-commerce penetration is still increasing, has been a key factor in its financial success.

How Resellers Earn with Meesho

One of Meesho’s biggest draws is its reseller program, which allows individuals to earn money by selling products online. Here’s how resellers can make money with Meesho in 2025:

Commission on Sales: Resellers earn a commission of 10-20% on each product sold through their links. For example, if a product’s base price is ₹500 and the commission rate is 15%, the reseller earns ₹75 per sale.
Additional Margin: Resellers can add their own margin to the base price. For instance, if the base price is ₹500, the reseller can sell the product for ₹600, earning an additional ₹100 on top of the commission.
Earning Potential: On average, active resellers can earn ₹25,000-₹30,000 per month by selling 50-100 products, depending on their network size and sales efforts.

Steps to Start Selling on Meesho:

Download the Meesho app or visit meesho.com.
Sign up as a reseller (it’s free).
Browse the product catalog and select items to sell.
Share product links with your contacts via WhatsApp, Instagram, or Facebook.
When a customer places an order, Meesho handles the rest, and you earn a commission.

Tips for Success:

Build a large network on social media to reach more customers.
Focus on high-demand products like fashion and beauty items.
Offer excellent customer service to encourage repeat purchases.

Meesho’s Marketing Strategies in 2025

Meesho has used innovative marketing strategies to grow its user base and brand visibility. Here are some of its key strategies in 2025:

Social Media Campaigns: Meesho runs campaigns like “Aage Badho” to inspire resellers, particularly women, to start their own businesses. These campaigns are promoted heavily on Instagram, YouTube, and WhatsApp.
Influencer Partnerships: Meesho collaborates with micro-influencers in Tier 2+ cities to promote its reseller program, leveraging their local reach.
Festive Sales: Meesho hosts major sales events during festivals like Diwali and Holi, offering discounts and incentives to attract customers and resellers.
Localized Marketing: The platform tailors its marketing to regional audiences, using local languages and cultural references to connect with users in Tier 2+ cities.

These strategies have helped Meesho build a strong brand presence and attract millions of users across India.

Why Meesho’s Business Model is Successful

Meesho’s business model has been a game-changer in India’s e-commerce landscape for several reasons:

Low Barrier to Entry: Anyone can become a reseller with zero investment, making it accessible to a wide audience.
Focus on Tier 2+ Cities: Meesho targets underserved markets where e-commerce penetration is growing, tapping into a massive customer base.
Scalability: The social commerce model allows Meesho to scale quickly by leveraging resellers’ networks.
Empowerment: Meesho has empowered millions of women and small entrepreneurs to start their own businesses, creating a positive social impact.

Frequently Asked Questions (FAQs)

How does Meesho work?
Meesho operates on a social commerce model, allowing resellers to sell products through social media platforms like WhatsApp and Instagram. Meesho handles sourcing, packaging, and shipping, while resellers earn a commission on each sale.
How much can I earn as a Meesho reseller?
Active resellers can earn ₹25,000-₹30,000 per month by selling 50-100 products, depending on their network and sales efforts.
What is Meesho’s revenue model?
Meesho earns through commission fees (5-20% from suppliers), shipping fees, advertising, and value-added services for suppliers.
Is Meesho profitable for resellers?
Yes, Meesho’s reseller program is profitable, with resellers earning 10-20% commission plus additional margins on each sale.

Conclusion

Meesho’s business model in 2025 continues to redefine e-commerce in India, making it accessible to millions through its social commerce platform. By empowering resellers, focusing on Tier 2+ cities, and leveraging innovative marketing, Meesho has built a sustainable and scalable business. Whether you’re looking to understand how Meesho works or start your own reselling business, this platform offers a low-risk, high-reward opportunity.

Ready to start selling on Meesho? Download the app today and join millions of resellers earning a steady income!