How to Start a Profitable Custom T-Shirt Business in India 2024

The T-shirt printing business has always been an amazing and good earning business in India. Mostly the young people in the country have opened up this business and are earning good profit margins in return. Printed t-shirts have always been in demand and will be in the coming future. 

Over the past few years, the demand for printed t-shirts or customer-made printed t-shirts has grown significantly. Revenue in the t-shirts segment has amounted to US$6.83 billion as of 2023. This figure is proof that the Indian market has great potential in this business and will grow more. Moreover, according to some sources, the t-shirt market is expected to grow annually by 3.91 CAGR. 

10 Steps to Build Your Own Custom T-Shirt Business 

Here are the ten major steps to build and open your custom t-shirt business:-

Find a Profitable Business around custom t-shirts

It is very important before you start the business to know which type of customers you are willing to target. Custom t-shirts are mostly for the young generation and most companies target those customers in the country. Additionally, you need to ensure that the quality of the product is up to the mark and it should perfectly define your brand name and why you are in the market for those targeted customers. You need to find out what type of products around custom t-shirts you will sell to customers in the market. 

Create a Plan

Once you have found out what you are going to do with your custom t-shirt business, now comes the planning phase. This phase is very important as you need to plan everything starting from setting up to budget requirements. Additionally, targeting the right customers at the right time is very important in the planning phase. Make sure that every material and support is acquired for your plan to be implemented. 

Find the Supplier

Clothing business requires a supplier from whom you will get all the raw materials. Getting authentic raw materials will automatically attract customers from all across the area. Make sure you find the best supplier who can give you the best and authentic products at a reasonable rate for your business. This way you can price your products at a very reasonable rate and customers will be attracted to it. 

Create 2000+ T-shirt designs

Customers are attracted to that business which offer them a wide variety of selections. If you have already planned to open a custom t-shirt business then start with the design making. Make sure you create unique and amazing design to attract customers. 

Create a Mockup to Validate the T-shirt Design 

Creating mockups for your variety of designs is very important as you can change what needs to be changed for better attraction. The final product that you are willing to sell to customers must be to give them the best at a reasonable price. 

Setup Online Store 

Everything has become online in today’s market. If you are willing to expand to a great reach then opening an online store is very important. Make sure you portray the best products in the online store that you have created. 

Pricing of T-Shirt 

Price is one of the greatest factors in attracting new customers in the country. If you are already targeting the premium segment then the price will not matter much but, if you are targeting the middle-class or lower-middle-class people then you will need to make sure the price is very reasonable without compromising on the quality. 

Legalize your Custom T-shirt business

For recognition in the market, make sure to legalize your custom T-shirt business. People should know that your business is a sole proprietor or an LLC. Legalizing your business will give your business more tax benefits. 

Publish online T-shirt business success stories 

One of the best ways to engage customers in your business is by publishing a successful t-shirt business online. People will visit your store or website will read about your history and background and will be able to connect to them. 

Show to start t-shirt boosting advertisement 

Advertising your product is one of the major steps you should take. Without sharing the knowledge of why you are selling these products would be a mistake. Make sure you advertise your products on various social media platforms and online modes as well.