Top 5 Ad Campaigns in India That Valued Customers in 2023
Here in this article, we have collected the top 5 Video Ad campaigns that created a difference from others. This article features the campaigns that played a vital role in the growth & promotion of their respective products/services.
Power of One – RuPay
RuPay’s “Power of One” campaign advertises diversity as well as the power of unity in India. The advertisement depicts people from all walks of life, ethnicities, and background using RuPay Cards. The advertisement campaign has received an impressive response for its inclusive message and for portraying how an Indian company is going neck to neck with the global giants.
The campaign begins with a woman purchasing food using her RuPay card in a remote area in the country. On a deeper level, the advertisement portrays how India is growing not only in the urban but rural too.
The commercial then follows a montage of various people, including businessmen in a formal, a farmer in his field, and a student making purchases using the RuPay card. The advertisement also concludes on an emotional level with the word RuPay. The Strength of One.”
The advertisement’s theme of fullness has been praised. From the affluent to the poor, from the renowned to the marginalized, the campaign has depicted individuals from all ethnicities of life using RuPay cards, thus communicating the fact that RuPay is for everyone regardless of people’s background.
The campaign was further praised on a national level for portraying India as not only self-sufficient in itself but also a competition to the global leaders in several aspects of life. Moreover, it shows how lively the country is, where people from all walks of life reside and thrive together.
The RuPay "Power of One" advertising campaign is an excellent illustration of how advertising can be utilized to spread good ideas. The advertising is inclusive, positive, and embraces India's diversity. It is a campaign that everyone can support.
Har Ghar Ka Hero - TVS Eurogrip
TVS’ new ad campaign, “Har Ghar Ka Hero,” honors the daily unsung heroes in our lives; this includes our delivery guy to our farmers who feeds us. The campaign signifies how these unknown, unsung people from different walks of life are actually making a difference.
The campaign opens ups with an emotional narration, “Har ghar ka hero, har ghar ka rasta”, and then portrays the same by showing a montage of people from different walks of life doing their daily chores. A delivery person on his bicycle, a farmer driving his tractor, a teen driving his scooter, and a businessman in his automobile.
The commercial opens with the narration, "Har ghar ka hero, har ghar ka rasta.". The commercial then goes to a montage of people from many walks of life on their way to work or school.
A deliveryman is riding his bicycle, a farmer is driving his tractor, a schoolgirl is riding her scooter, and a businessman is driving his automobile. The campaign is something to be enjoyed by anyone seeing it. It is just a depiction of how people get by in a diverse country such as India.
The commercial ends with the saying, "TVS Eurogrip. "Ghar ka Saathi."
The optimism and inspiration of the advertisement have been praised all over. The campaign reminds us of the fact that no matter how small their contribution seems, everybody has the capacity to become a hero.
Naya Kadam Ke Liye – Dream 11
In a pursuit to motivate individuals to take risks and pursue their ambitions, Dream 11 released an encouraging advertisement campaign called “Naye Kadam Ke Liye". It portrays Arjun, a young motivated boy from a poor background with an aspiration to become a cricketer.
The campaign showcases the hurdles Arjun overcame to live his dream of playing cricket for India. Despite hardships like lack of funds and family support, Arjun kept pushing.
The commercial concludes with Arjun stating, "Naye kadam ke liye, Dream 11."
The campaign has been successful in emotionally attaching its viewers and motivating them to dream big by sending a strong message of hope and inspiration to youth throughout the globe. The ad portrays the fact that anything is obtainable with hard work and dedication; and that giving up is never an option. In this current world of utter competition, the campaign reminds us to pursue our dreams and never to underestimate our potential.
The World's Biggest Movie Theatre – Jio Cinema
Jio Cinema launched the "World's Biggest Movie Theatre" campaign with the essence of promoting the company’s wide library of content at an economical price. The advertisement features different people from different ethnicities who are all united by their passion for movies.
The campaign opens with a teen so engrossed in a movie at Jio Cinema that he is unable to hear his parents calling him for dinner. The ad then shifts to an array of people from all walks of life engrossing themselves with a movie on Jio Cinema.
The campaign then shows a group of friends enjoying a comedy movie, whereas a couple engrossing themselves in a romantic clipping, which portrays the fact that Jio Cinema has something for everyone.
The ad ends with a voiceover that says, "Jio Cinema. The world's biggest movie theatre."
The campaign has been widely praised fullness and for portraying a positive message about the power of cinema. This campaign was also successful in its mission to drive subscriptions from people around the country.
Kabhi Kisi Aur Ki Khushi Main Shamil Hoke Dekhiya – Cadbury
The Cadbury ads have always focused on highlighting the power of happiness, togetherness, and community; the "Kabhi Kisi Aur Ki Khushi Main Shamil Hoke Dekhiya" campaign is no different. The ad consists of a series of short films highlighting the power of happiness and togetherness.
The campaign brings forward people who have received unexpected joy in unexpected places. One short clip focuses on a woman who has found joy in volunteering at a nearby orphanage and delivering happiness to children in the form of Cadbury. Another commercial features a group of friends taking a road trip, going to a concert together, and enjoying each other's company.
The campaign consists of several different clips, all promoting the same heartful message: Happiness is Contagious. The campaign has successfully struck a chord with the viewers by stating that we are all a part of someone’s happiness, and we can’t help but smile.
Overall, the "Kabhi Kisi Aur Ki Khushi Main Shamil Hoke Dekhiya" campaign is motivational and touching, promoting the brand's everlasting ethos of enjoyment, happiness, and unity.
Disclaimer: The information provided in this post is for general informational purposes only and does not constitute professional advice. Please consult a qualified professional before making any decisions based on this content.
