How to get Franchise of Berger Paints? Cost, Investment & Profit

Berger Paints Company Overview 

Berger Paints India Limited started its auspicious journey back in 1923 from Kolkata, India. The company is awarded and recognized for innovations and is trusted as the most innovative paint company in the world. Innovation is what drives Berger Paints in today’s market and the driving forces of Berger Paints reflect the very spirit of its founder Lewis Berger. Berger Paint laid its original foundation way back in 1760 in the United Kingdom. It made its auspicious presence in India way later in 1923.

Today, Berger Paints India Limited is the second-largest paint company in the country. It has proved a consistent track record of being the fastest growing, quarter-on-quarter, for the past years. The company does not only provide innovative solutions for walls but, for every surface at home or any other commercial area. Berger Paints is the 14th largest paint company in the world and the 4th largest in Asia.

Read More : How to apply for Asian Paints Franchise?

Berger Paints has established 14 manufacturing units in India, 2 manufacturing units in Nepal, 1 manufacturing unit in Poland, and 1 manufacturing unit in Russia. Berger Paints India Limited has over 167 branches that employ over 3500+ employees. In industrial, automotive, and specialty coating, Berger Paints has collaborations with leading paint companies in the world.

They have collaborated with Nippon Paints, Rock Paints, Hesse Lingal, Beckers, and many more. Bolix SA is the wholly-owned subsidiary of Berger Paints and has a presence in the UK, France, Ukraine, and Poland. 

Berger Paints Dealership Registration Online? 

Berger Paints was listed under the ‘Top Fortune 500 Companies’ in 2021 and have a high market share across Asia. The company always assures hassle-free and timely delivery of products to its customers and channel partners. If you become a part of this company you get secondary sales support to the one interested to open a Berger Paint dealership. The company offers working capital support along with sales support. 

Now, here is how one can register for Berger Paints dealership online:-

• To apply for the registration process one must visit the official website of the company or use this link  https://www.bergerpaints.com/dealer/ 
• After you click on this link it will lead you to the official webpage of Berger Paint’s dealership registration form or page 
• Now when you visit the page the official dealership form will be at the top only but, we would highly recommend you go through the full page for more details 
• Make sure you read all the details and information given on the official dealership page for accurate details 
• After you have read all the details and information scroll up and start filling out the official dealership registration form of the company 
• Some of the basic questions that will be asked are name, mobile number, pin code, city, preferred language, and many more
• Make sure you answer all of them correctly or recheck them before you click on the ‘submit’ button present just below the form 

The other way to know about the dealership process or form is to directly contact the official team of Berger Paints. You can call at 7666 60 60 60. While making this call make sure you tell the executive the reason you are calling and your requirements. If possible take a pen and paper ready with you to note down any important details said by the officials of Berger Paints. 

Berger Paints Dealership Products 

One must know, that if you are willing to be a part of Berger Paints then you can become a part of them using any of these three models:-

• Distributor Model
• Direct dealer model, and 
• Subdealer model 

To open a Berger Paints dealership one will need to deal with almost every product sold by the company. Whatever products the company comes up with they send them to every dealership across the country.

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Berger Paints has best-in-industry emulsions, waterproofing solutions, construction chemicals, wood coatings, moisture meters, and many more innovative products and solutions. Now, you could deal with a few products for which you will need to talk with the officials of the company. The product category of the company ranges from interior to home hygiene and safety. 

Here are some of the products that are sent to Berger Paints dealerships for further business in the market:-

• Silk Glamor High Sheen 
• Easy Clean 
• Rangoli Total Care 
• Silk GlamArt Metallica 
• Silk GlamArt Metallica for Designs 
• Silk Glamor Matt 
• Imperia Amaze 
• Imperia Gold 
• Imperia and Imperia Grande Whites 
• Melamine 24 Carat 
• Rainbow 
• WoodKeeper 1k PU
• Luxol Clear Varnish 

Berger Paints Dealership Competitive Benefits 

When you choose a business we all look for the best business that is offering benefits. Similarly, Berger Paints is one of those companies in India that offers amazing competitive benefits to dealerships. Entering into the paint industry through Berger Paints would surely not be a bad idea. 

Berger Paints has a market share of almost 15% in the overall Indian paint industry. Asian Paints remains in the top spot in the scenario with a 40% market share and there is a huge competition between Berger Paints and Nerolac Paints for the second spot. Now, some competitive benefits depend on the schemes and bonuses provided by Berger Paints.

https://www.youtube.com/watch?v=fKPRagGp5b8

Some of the attractive schemes offered by Berger Paints are Cash Discounts and RTBT discounts. Other than that, the R&D department located in Kolkata employs the best brains in the industry. This department has helped the company come up with the latest innovations. Some other competitive benefits are:-

• Berger Paints has won many accolades over the years 
• The past five years of growth of the company has been phenomenal, and the total revenue has crossed Rs 5000 crore. 
• The operating profit of the company grew at a five-year CAGR of 17% 
• The company is a pioneer in many products and processes for example color bank tinting machine, express painting, easy cleaning, and many more 

Documents Required for Berger Paints Dealership 

Joining with Berger Paints becomes easier when you have proper documents and other processes ready. Now, here are some of the necessary documents required for Berger Paints dealership in India:-

• ID Proof- Aadhar Card, PAN Card, Voter ID Card
• An electricity bill or ration card is required for the electricity bill 
• Passport size photographs 
• Proper contact details such as phone number, email address, home address, and alternate phone number 
• Proper bank account details with passbook 
• Trade license 
• GST Number and Certificate 
• ITR annual return documents 
• Property documents with the proper name written on it 
• Rent agreement 
• Lease agreement (if any) 
• NOC of the shop or unit 

Berger Paints Dealership Cost 

Investment plays an important role to open any business or franchises. The total investment depends on how big a dealer you are willing to become. Other than that, the total investment also depends on the list of products you are dealing with. According to the official website of the company, Berger Paints revealed that the minimum total investment is Rs 2-3 lakhs and not more than that. 

Now, for a big dealership, one will require at least Rs 15-16 lakhs including other expenses. In such a scenario, the business owner will need to purchase an initial product investment of Rs 3-5 lakhs. But, it is always beneficial if you deal with as many products as possible to get more profit rate. 

Other than these, you will require a color mixing machine worth Rs 2-2.5 lakhs. If you have your shop and godown then the total cost could decrease. 

Berger Paints Dealership Profit Margin 

The total profit margin will again depend on the product you are dealing with from the company. The more products you deal with the better profit margin you can earn at the end of the month or year. Other than that, the profit margin or rate is directly linked to the sale of products. The more products you sell the better profit margin you can earn from the business. 

Now, some targets are provided by the company if you happen to make up with those targets then you become eligible for profit margin schemes. Still, one can expect a profit margin of 10 to 18% from a Berger Paints dealership. Now, if you are into any scheme offered by Burger Paints make sure to avail of them immediately because they are mostly available for a few months. 

How to get a Berger Paints Dealership? 

To get a Berger Paints dealership one must follow all the terms, conditions, eligibility criteria, and requirements of the parent company. Following all of them will help you get easy access to the Berger Paints dealership program. 

Now, to get a Berger Paints dealership to follow the steps below:-

• Make sure to visit the official website of the company 
• At the top you will see the registration form or dealership form 
• Read all the details and information carefully 
• Put All your details 
• Make sure to recheck them before clicking on the submit button 
• After you have rechecked them make sure to ‘submit’ it 

Frequently Asked Questions