Crumbl Cookies Franchise

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Cookies are provided by Crumbl in a unique way that is unavailable elsewhere. Crumbl is reinventing the gourmet dessert experience with a weekly rotating menu, open-concept kitchens, and an instantly recognisable pink box. 200+ varieties that are inspired by various cakes, sweets, pies, and desserts are available on Crumbl’s rotating menu. Customers come each week to taste new flavours, restock on old favourites, or rediscover our oldies thanks to their weekly flavour rotations.

How to apply for the Crumbl Cookies franchise?

  • Make sure there is enough capitalisation.
  • You need to have a minimum of $150,000 in liquid assets to operate a Crumbl Cookies bakery business.
  • Recognize the financial commitment needed to launch a bakery franchise.
  • Real estate costs, the price of tools and signage, the price of licences and permits, the price of uniforms, the price of insurance, the price of marketing materials, etc. must all be taken into account.
  • Consider your past expertise and strong points.
  • Before submitting an application to open a Crumbl Cookies bakery franchise, you should carefully assess your prior business experience.
  • Analyze the supply on the market.
  • Before moving forward with the franchising application, you should check the market availability for Crumbl Cookies franchises and determine if there are markets available in your desired location.
  • Send your application in.
  • The team behind the Crumbl Cookies brand will examine your application. Upon receiving your online application, you will receive a confirmation email. In this email, we will also include the franchise owner’s contact information.
  • Get the go-ahead to start your Crumbl Cookies franchise.
  • Following the conclusion of your background and financial checks, you will be granted franchise clearance. Only applicants who fully satisfy the standards of franchise owners will receive approval.

The Crumbl Cookies Franchise Menu

A large selection of cookies and ice cream are available on the Crumbl Cookies Franchise menu. The flavours of the cookies vary every week, but some examples are the Original with M&Ms, Peach Sugar, Peanut Butter Cup with Reese’s, and Classic Krispy Bar. But don’t worry, the renowned Milk Chocolate Chip Cookie is always available! It’s awesome that fresh varieties are almost always available on the Crumbl Cookies menu.

While Cookie Dough Crunch, Raspberry Cheesecake, Brownie Fudge, Snickerdoodle, Peanut Butter, and Vanilla Bean are among the ice cream flavours offered by Crumbl Cookies.

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What is the Crumbl Cookies Franchise Cost ?

A total expenditure of between $227,666 and $567,833 is required to start a Crumbl franchise. A $25,000 franchise fee is required. The upfront cost to reserve a parcel of land for a multi-unit development is $5,000 plus $20,000 times the anticipated number of units. A franchise of this cookie chain will require a minimum of $150,000 in liquid capital.

Investment required for Crumbl cookies franchise

  • Initial Tech and other Equipment Package- $23,300 – $167,650
  • Initial training fees, and travel, lodging, food, and other expenses while training- $20,000 – $30,000
  • Real Estate and Improvements- $75,000 – $250,000
  • Rent (3 months)- $16,666 – $83,333
  • Professional Fees- $8,000 – $15,000
  • Equipment, furniture, fixtures, decor, and supplies- $75,000 – $100,000
  • POS system, computer hardware & software- $3,500 – $8,000
  • Misc. Opening Costs- $2,500 – $5,000
  • Signs- $6,500 – $15,000
  • Opening Inventory- $5000- $10,000
  • Additional Funds (3 months)- $10,000

Who owns Crumbl Cookies Franchise?

The company running the Crumbl Cookies franchiss is called Crumbl LLC, and it is situated in Utah. On August 14th, 2017, the first Crumbl Cookie shop launched. All licencing and intellectual property rights for Crumbl Cookies Franchises are owned by Crumbl LLC. The co-founders of Crumbl LLC are Sawyer Hemsley, the company’s COO, and Jason McGowan, its CEO. In actuality, the co-founders of Crumbl Cookies are cousins, making it a family enterprise.

While Sawyer was still enrolled at Utah State University, the cousins built their first store in 2017. The cousins invested thousands of dollars in perfecting their recipes and making cookies that match the reputation they had envisioned for their company. They recognised from the start that having customers walk in and watch the entire baking process take place in front of them would be a crucial component of the Crumbl Cookie Franchise operation. The cousins wanted to create a distinctive environment while also displaying to guests the exact components that go into the cookies they will be consuming.

Crumbl Cookies Franchise Income

In a recent analysis, Nation’s Restaurant News (NRN) ranked the top 25 US restaurant chains based on system-wide sales growth, with Crumbl coming in first place. Sales for Crumbl as a whole totaled $53.4 million in 2020, an increase of 93% from the year before.

In 2019, the business averaged $1.3 million in total sales per shop and $284,00 in net profit per store. It’s encouraging to discover that this bakery idea has a high per-store profitability as a potential franchisee.

When they initially started franchising in 2018, Crumbl had a loss in net income. The gourmet cookie franchise did, however, make a comeback the following year, probably definitely as a result of rising franchise expansion and success. Notably, Crumbl’s systemwide revenues aren’t as high as those of other franchise ideas that have been in existence for decades and, in some cases, have thousands of units, being on the lower and more recent end of the Food & Beverage franchise category.

Advantages of Crumbl cookies franchise

Before starting a franchise business, there are a number of things to take into account. You should consider additional elements like training and long-term firm stability in addition to the financial requirements and business success.

Fast-Growing Chain

The company has grown significantly since it was founded four years ago. The fact that so many businesses have been established in just four years is simply amazing.

In actuality, since the epidemic began, more than 180 units have been introduced, and 8 to 10 additional units are released weekly. If those facts weren’t amazing enough, since the franchise model was made available, not a single one of the company’s locations has shuttered. This franchise, albeit very young, has promise.

New Flavors Weekly

Every Sunday, the only day the store is closed, Crumbl announces the new flavours of cookies that will be available the following week. The chain has been successful in creating a buzz around its limited-edition cookies because to Crumbl’s changing menu concept.

It’s a savvy marketing ploy to only provide four varieties each week to keep customers interested in what will be on the menu. Customers feel compelled to rush to the store in order to try each cookie before it sells out since each one feels exclusive. Cookie enthusiasts never get tired of exploring new tastes every week.


Since 2020, if you’ve been on social media, you might already be familiar with Crumbl. The chain has amassed 800k followers on TikTok over the course of a month. TikTok is the newest and most popular social media platform, with 80+ million users monthly, the majority of whom fall within the 16 to 24 age range.

Crumbl reaches millions of visitors through a meticulously maintained TikTok page, many of whom have turned into devoted clients. One of Crumbl’s main competitive advantages is without a doubt its mastery of social media. Social media platforms like Instagram and TikTok are very visual, and a lot of the information published on these sites is related to pictures and videos of food.

Crumbl cookies franchise

Food items, and cookies in particular, have the ability to go viral. The organisation has a plenty of material to produce and share when you combine this with a dynamic selection of tastes. Social media involvement is generally low among restaurants. However, Crumbl is unique.

Numbers Transparency

To assist potential franchisees in determining whether the chain is worthwhile of their investment, Crumbl distributes income statements of the company’s operating and current franchisees. However, given the chain’s high sales volume, it’s simple to see why they’re so open.

Low-Cost Franchise Fee

For a Food and Beverage franchise, the Crumbl Cookie location’s $25,000 franchise fee is on the low end. Additionally, compared to one of its rivals, Scooped Cookie Dough Bar, which demands an initial franchise cost of $29,900, Crumbl charges a lesser franchise price.

How to get Crumbl cookies franchise

Introduction to Crumbl

A review of the Crumbl franchise opportunity, including goals, potential territories, expenses, and how the Franchise Disclosure Document was received (FDD). Following that, examine the FDD and follow the instructions to get ready for Phase 2’s interview. You will also choose your territory at this time.


In addition to better understanding your operation strategy, the franchisor will use this interview to get to know you better and ensure that the two of you are a good fit.


You will request approval for a location inside the chosen territory.

Completing the Purchase

You will then sign the Franchise Agreement and pay the franchise fee and other initial expenses upon the approval of your site.


Following that, you receive the required instruction and orientation to get you ready to establish your bakery. You will get all the help you require to be fully equipped to bake, create, and run your store once your doors open.


They start the physical construction process and finish furnishing your Crumbl area, obtaining all the permits.

Grand Opening

The day of your grand opening has finally come! Now that everything is up and running, your business is accessible to cookie lovers worldwide!

How many outlets does Crumbl Cookie Franchise have?

Crumbl Cookie Franchise had 327 total outlets in 36 states nationwide in 2021.


The Crumbl Cookie Franchise is a very fresh and distinctive franchise idea that has recently displayed comparatively great profitability. Crumbl elevates the craft of cookie baking with its distinctive cookie flavours, which may be enjoyed warm or cooled. Furthermore, with more than 300 sites presently across the United States, Crumbl is beginning to establish a name for itself in the food and beverage sector. Customers may easily order cookies for delivery or pick them up using the app. Being founded at the same time as the Covid-19 outbreak allowed Crumbl Cookies Franchise to immediately change course. In today’s food and beverage industry, prompt service and delivery are crucial. Although still new, the company has a promising future and there are undoubtedly some sweet gains to be made.

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