Theka Coffee Franchise Cost, Investment & Profit Margin
About Theka Coffee Franchise
Theka Coffee introduces itself as the new generation or the modern coffee chain that sources 100% Arabica coffee beans from a single estate and attempts to offer it to the end customer. The prices of this new generation of coffee are at a competitive price which gives customers a solid reason to remain loyal to it giving them a unique coffee drink experience.
The coffee provided by Theke Coffee is cold-brewed which according to the company is one of the superior brewing methods as it is high in caffeine but low in acidity.
This Ahmedabad-based company was founded back in 2017 with the intention to roll out a new way of offering coffee experiences to its customers. The magic kicks in when the coffee products when they are sold in beer bottles as it gives a unique experience to the customer. The specialties of Theka Coffee include majorly its coffee beverages.
| Company name | Theka Coffee |
| Founder | Bhupinder Madaan |
| Official website | https://thekacoffee.com/ |
| Founded | 2017 |
| Industry | Food and beverage retail |
| Headquarters | Ahmedabad, Gujarat |
| Specialties | Coffee, Cafe, and Coffee Chain |
How did Theka Coffee Franchise start?
The entrepreneurship journey is full of ups and downs and similar was the case with Theka Coffee and its founder Mr. Bhupinder Madaan, Bhupinder was always interested in doing business and had the mind of an entrepreneur. The Ahmedabad boy used to sell pamphlets for shopkeepers and businessmen to earn a few hundred bucks daily.
Bhupinder had the foundation for a knack in the food and beverage business when he notice that there were many momo stalls in Delhi but not enough in his own hometown, Ahmedabad. That is when he decided to open his momo stall when he was just 15 years old.
However, when he was running two businesses at a time earning around INR 3000 to INR 4000 per day he decided not to continue his studies anymore. He even concluded by saying that he was just wasting his time studying. Later on, he started working as a freelancer for an IT company and had also worked with an app development company and while working he realized that he was a good salesperson.
Within a couple of years when 2017 arrived Bhupinder decided to quit whatever he was doing at that point in time and spent time researching the food and beverage industry. The idea of selling coffee came into his mind when he visited a bar in Delhi in a beer bottle. Like most millennials he too was attracted by the new idea but like most middle-class families he was unable to afford premium coffee on a regular basis.
It was in Sep 2017 when Mr. Bhupinder started his Theka business by selling coffee on the streets. The shop roasted, brewed, and served three variants of coffee. They were Palangtod (the strong and dark roasted coffee), the Next Level (medium-roasted coffee), and Coffee Ki Jawani (the lightly roasted coffee). These were the three basic coffee types that the stall was selling but they had nine more flavors.
Within next couple of years Bhupinder had researched and adopted the franchise model and opened 14 more stalls not only in Ahmedabad but in Pune, Jaipur, Rajkot, Bhavnagar, Bhuj, Baroda, and Anand. He was making a business of INR 3 lacs per month with these many outlets.
The company faced huge losses when it faced the pandemic situation just like most other businesses. Bhupinder had to pay around INR 1.25 lacs per month as rent for the spaces they took in shopping malls. He had to even sell out his car during that point of time. It was the lowest point of him and his business as his partner and co-founder had decided to quit the business when the startup was in the middle of a huge debt.
Theka Coffee In Shark Tank
Theka Coffee had the opportunity to represent itself in the famous business show Shark Tank India season 1. Bhupinder Madaan started off his pitch by explaining about the coffee-drinking experience that he had and how it was lacking creativity.
Bhupinder decided to move with some of his best-selling products on the show so that he could impress the judges. His top five products were Palangtod, Next Level, Coffee Ki Jawani, Chocolate Patola, and Berry Piya for the five angel investors of Shark Tank.
Revealing some unimaginable numbers about his company Bhupinder was also able to impress the investors by letting them try the coffee products. Judges were ‘Wowed’ by the fact that he had made a sale of INR 1 crore 52 lacs worth sales in his first year. It was Namita Thapar despite being impressed revealed that Theka Coffee’s shelf life was creating an issue in her mind.
All other investors pointed out some problems with Theka Coffee’s business model which was why all ‘impressed’ judges did not show any interest in investing in Bhupinder’s business. Bhupinder asked for INR 50 lacs in exchange for 10% equity.
Theka Coffee Franchise Famous Products
Theka Coffee’s famous products include its basic three coffee varieties. They are Coffee Ki Jawani, Palangtod, and Next Level. Even though they have got nine other varieties of coffee flavors it was these basic three that attained the most attraction from the crowd.
However, this does not mean its other categorical beverages like its flavored coffee, the ‘Sanskari Shakes’, a neat cold brew do not get much attention from the crowd because they are famous too.
The company has also tied up with food-delivering partners like Magicpin, Zomato and Swiggy so that customers can order their favorite coffee online and get them delivered right at their doorstep.
How To Apply For Theka Coffee Franchise?
Applying for Theka Coffee franchise is super easy as the application process is completely online based. Eligible and ready-to-invest entrepreneurs can start their Theka journey by filling out an online application form online. Follow the steps below to get a proper idea about how to apply for Theka Coffee franchise.
- First, visit the official website by searching ‘Theka Coffee Franchise’
- After clicking on the franchise option that should be present at the top right corner of the page.
- You will see a page that pops up where at below of it you will see an application form.
- Fill out the basic details that have been asked and submit it
- You may receive a call or get an update on your mail ID regarding the franchise inquiry.
Theka Coffee Franchise Cost
Theka Coffee’s franchise cost/ franchise fee is around INR 2,00,000+ GST. The minimum area required should be around 150 sq ft. Since the business will take place on a cart and not on the store so there will be no expense in the form of rent. The company will not charge any Royalty fee on sales.
The Return on Investment, on the other hand is 6 months according to the official website of the company. Interested entrepreneurs should expect to make an investment of at least INR 15,00,000 to open up a Theka Coffee franchise as revealed on the official website. All in all, it seems to be an affordable option to carry out a business of your own.
Total Investment Required for a Theka Coffee Franchise
The investment starts from INR 15 lacs. However, the company is not charging any Royalty fee and since the business will be operating in a cart there will be no headache on paying rents as well. Interested entrepreneurs can enquire about its franchise by applying for a enquiry application form from their official website.
You may be able to open up multiple Thekas in case your investment amount is higher than 30 lacs. It should be in different locations so that your stall is able to make decent sales per day. The company has got a unique yet innovative way of brewing coffee that can be prepared in less than a minute.
Requirements to get a Theka Coffee franchise
- Space: A minimum floor area of 150 sq ft and a cart
- Manpower: Kitchen chef, 2 Representatives
- Operational capital: Maximum 5 lacs
Is Theka Coffee Franchise Profitable?
Theka Coffee is a profitable business as the company has had huge sales in the past couple of years. It was after the pandemic when the company’s sales were low but it has made good progress since then. However, with an initial investment of INR 15 lacs, Theka Coffee chain may offer an outstanding profit margin to its stakeholders and franchisees and one may even anticipate an exceptional gross profit margin of 35-40% and a net profit margin of 20-22%.
Theka Coffee Franchise ROI
The return on investment is 6 months according to the official website of the company. It is quite a small timeslot that the company mentions on its official website which is also one of the reasons why most interested entrepreneurs look to open up its franchise.
Theka Coffee Franchise Contact Details
- Email ID: [email protected] [email protected] [email protected]
- Phone: 9879766111
- Official website: https://www.thekacoffee.com/get-franchisee/